EFFICIENCY OF EXHIBITION STANDS FOR SCIENTIFIC AND TECHNICAL INFORMATION
Abstract
The article reflects the peculiarities of the design of pavilions for participation in exhibitions of scientific organizations. The ways of decorating exhibition stands to improve the efficiency of the exhibition are recommended. The value of the visual and auditory way of attracting customers to the products shown is shown. Analyzed examples of successful design solutions pavilions and errors during the exhibition campaign. Showing photos of the best expositions presented at international exhibitions.
About the Authors
H. I. Karneyeva
RUE «Fish industry institute»
Belarus
Belarus
220024, Minsk, Stebеnev str., 22
V. V. Karneyev
RUE «Fish industry institute»
Belarus
Belarus
220024, Minsk, Stebеnev str., 22
N. I. Dzianisovich
RUE «Fish industry institute»
Belarus
Belarus
220024, Minsk, Stebеnev str., 22
A. S. Grigorjeva
RUE «Fish industry institute»
Belarus
Belarus
220024, Minsk, Stebеnev str., 22
References
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2. Акулич, И. Л. Выставки и ярмарки в современной концепции маркетинга / И. Л. Акулич, С. В. Михолап // Белорус. экон. журн. – 2001. – № 1. – С. 77–83.
3. Успешное участие в выставках. Made in Germany / Ком. герм. экономики по делам торговых ярмарок и выставок (АУМА) ; под ред. П. Невена, М. Вюстефельда, М. М. Ноббе. – Эссен : A. Sutter Messe-Verlag GmbH, 1992.
Review
For citations:
Karneyeva H.I., Karneyev V.V., Dzianisovich N.I., Grigorjeva A.S. EFFICIENCY OF EXHIBITION STANDS FOR SCIENTIFIC AND TECHNICAL INFORMATION. Belarus Fish Industry Problems. 2019;(35):274-287. (In Russ.)
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